Should I Participate in the Faire Summer Market?

Faire's Summer Market is coming up, and the question isn't whether sellers in general should participate, it's whether it makes sense for your business right now. This post breaks down the real upsides and real costs by category (money, capacity, timing, and relationships) including the actual mechanics of Faire's discount match and the truth about the June 29th deadline (it's not a hard cutoff, just your best shot at extra visibility). The goal isn't to talk you into or out of it. It's to help you decide on purpose instead of by default.