If I had to start over on Faire today, I wouldn’t chase the algorithm or upload dozens of products.

I’d focus on one thing: making it incredibly easy for retailers to understand what I sell and feel confident placing an order.

After building a multi-six-figure shop, here’s what actually matters:

• Get crystal clear on who your products are for
• Invest in photos that tell the story instantly
• Make your shop easy to understand at a glance
• Reach out to retailers intentionally
• Improve one thing every single week

Wholesale success isn’t about doing everything

It’s about doing the right things, consistently.

Faire's Summer Market is coming up, and the question isn't whether sellers in general should participate, it's whether it makes sense for your business right now. This post breaks down the real upsides and real costs by category (money, capacity, timing, and relationships) including the actual mechanics of Faire's discount match and the truth about the June 29th deadline (it's not a hard cutoff, just your best shot at extra visibility). The goal isn't to talk you into or out of it. It's to help you decide on purpose instead of by default.

Wondering whether to send new retailers to Faire or your own website? This post breaks down how to use both strategically, including how Faire Direct can boost your visibility and drive more organic orders over time while your website builds long-term margin and control.

We’ve all been there… the end of the month is creeping up, and sales on Faire haven’t been quite what you hoped. First of all—take a breath. You’re not alone, and a slower stretch doesn’t mean you’re doing anything wrong. Retail is naturally full of ups and downs.

Boost your sales with these 5 quick ways to refresh your Faire shop. Get free, actionable tips from a Faire wholesale coach to attract more retailers and grow your wholesale business.