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Send & Sell Club
Done-for-You Retailer Emails to Drive Reorders & Stay Top of Mind
We handle the emails. You get the reorders.
If emailing your retailers keeps getting pushed to the bottom of your list, you’re not alone—and you’re likely missing out on consistent reorders.
Send & Sell Club is a simple, done-for-you email service built specifically for wholesale brands on Faire. Twice a month, your retailers hear from you—without you having to write, plan, or think about it.
What’s Included:
• 2 emails per month sent to your retailer list
• Sent during Send Weeks (first and third full weeks, Monday–Friday)
• Nurture + reorder-focused messaging
• Product or collection highlights
• Done-for-You scheduling directly within your Faire account
How It Works:
Select your delivery option, fill out a quick intake form, add me to your Faire Team and I take it from there.
Emails are sent during Send Weeks (1st & 3rd full weeks of the month), keeping you consistently visible while leaving space for your own launches and promotions.
You can submit product/collection feature requests at least 3 days before a Send Week or leave it fully in my hands.
Note: No proofs or revisions will be given in order to streamline the process and keep costs low. However, you’re more than welcome to communicate any opinions or suggestions for future changes as you see fit. :)
More than just emails:
These emails are designed to feel natural, helpful, and easy to engage with while not being overly salesy.
Many include simple selling tips, seasonal reminders, merchandising ideas, or product insights to help your retailers not just purchase, but sell your products.
Why this works:
Orders on Faire come from consistent touchpoints—not one-off emails.
This system keeps your brand top of mind and works with Faire’s rate-limited email structure.
Please Note: You must have an existing retailer email list (leads or existing customers) within your Faire account.
If you’re ready to stay consistent and drive more orders—this is for you.
FREQUENTLY ASKED QUESTIONS
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Each month includes a mix of nurture-focused emails and gentle reorder reminders.
These emails are not overly salesy. They’re designed to feel natural, helpful, and engaging—while still encouraging reorders over time.
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Yes.
In order to use this service, you must already have an established retailer email list within your Faire account. These emails are sent to your existing audience of retailers and leads.
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No—these emails are designed to be sent to your full retailer list.
The messaging is intentionally written to work for both existing customers and leads who haven’t ordered yet. This allows you to stay consistently visible and relevant without needing to manage multiple segments or campaigns.
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Yes- with a streamlined approach.
Emails follow a proven structure for consistency, but are customized with your products, collections, and general brand tone to ensure they feel aligned with your shop.
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Yes! You’re always welcome to submit requests.
To be included in an upcoming Send Week, requests must be submitted at least 3 days in advance. Otherwise, they’ll be included in the following cycle.
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Emails are sent twice per month during Send Weeks—the first and third full weeks (Monday–Friday) of each month.
This timing is intentional and leaves the second and fourth weeks open for your own launches, promotions, and announcements.
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Depending on when you join, your first email may go out within 1–2 weeks.
To be included in an upcoming Send Week, you must sign up at least 3 days before that send window. Otherwise, you’ll be included in the next cycle.
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Nope! And that’s the goal! Once you’re set up, everything is handled for you. If you’d like something specific featured, you can submit it ahead of time—but otherwise, you don’t need to manage anything.
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Reorders typically happen after multiple touchpoints—not just one email.
This service focuses on consistent, well-timed emails that keep your brand top of mind. Over time, that repeated visibility creates more opportunities for retailers to reorder.
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This is intentional.
On Faire, emails are rate-limited, which means consistency matters more than frequency. Sending twice per month during strategic Send Weeks allows you to stay visible without overwhelming your audience.
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No. These emails follow a proven, streamlined structure designed for consistency and performance across a variety of brands. We will incorporate your brand voice, products and brand mission to tailor the emails to your brand and audience each week. Once completed, the email will be scheduled to send. You are welcome to go in and make edits as needed, but to keep the process streamlined, and hands-off for you, we do not do weekly revisions.